Privacy Policy
This Privacy Policy outlines how AyeChic (referred to as "ayechic," "we," "us," or "our") gathers, utilizes, shares, and processes your information, along with the rights and choices associated with that information. It pertains to all personal information acquired through written, electronic, or oral communications, both online and offline. This encompasses activities on our website, ayechic.com (referred to as the "Site"), our mobile application (the "App"), and any other interactions, whether written, electronic, or oral, with Aye Chic and its representatives, collectively referred to as the "Services."
Kindly review our Terms and Conditions along with this Policy prior to utilizing our Services. Should you find yourself unable to agree with either this Policy or the Terms and Conditions, we kindly ask that you refrain from accessing or using our Services. If you are situated in a jurisdiction beyond the European Economic Area, your use of our Services implies acceptance of the Terms and Conditions, as well as acknowledgment of our privacy practices outlined in this Policy.
We reserve the right to modify this Policy at any time without prior notice. These changes may affect both the Personal Information we already possess about you and any new Personal Information gathered after the Policy modification. In the event of modifications, we will notify you by updating the date at the top of this Policy. Advanced notice will be provided if significant changes are made to how we collect, use, or disclose your Personal Information, impacting your rights under this Policy. If you are not located in the European Economic Area, the United Kingdom, or Switzerland (collectively referred to as "European Countries"), your continued access or use of our Services following receipt of the notice of changes implies your acknowledgment and acceptance of the updated Policy.
Furthermore, we might furnish you with real-time disclosures or extra details regarding the handling practices of Personal Information in specific sections of our services. These notifications may complement this policy or offer you additional options concerning the processing of your Personal Information.
1. Personal Information We Collect
We gather personal information when you utilize our Services, establish an account, or provide personal details as requested through the Site. Personal information broadly encompasses details related to you, personally identifies you, or could potentially identify you, including your name, email address, phone number, address, and payment account number. The interpretation of personal information may vary depending on jurisdiction, and the applicable definition is determined by your location under this Privacy Policy. Excluded from personal information are data that has been permanently anonymized or aggregated to the extent that it no longer allows us, either in combination with other information or independently, to identify you.
The types of personal information that we may collect about you include:
1.1 The information you provide directly and voluntarily to us for the purpose of fulfilling the purchase or services agreement.
We gather the personal information you voluntarily share with us while utilizing our services. For instance, when you visit our website and place an order, we collect the details you provide during the ordering process, including your first and last name, mailing address, email address, phone number, and payment account or credit card information. In certain regions, passport information and tax numbers may be required for customer clearance. Additionally, personal information may be collected when you interact with our departments, such as customer service, or when you fill out online forms or surveys available on the site. You have the option to provide your email address if you wish to receive updates about Aye Chic's products and services.
1.2 The details you furnish to us contribute to the enhancement of our products and services.
You have the option to share your height, age, weight, measurements, and preferences with us voluntarily. We use this information to suggest suitable clothing sizes and offer personalized fit prediction services for you.
1.3 Details shared on the website by users.
Should you share information in public sections of the site, such as a customer review, Aye Chic, site users, and the general public may collect and utilize that information. It is strongly advised not to post any information on the site that enables strangers to identify or locate you, or any details you prefer not to share with the public.
1.4 Details you submit for Sweepstakes entry.
Occasionally, we may request you to fill out a survey or present opportunities for you to engage in promotions, programs, and/or sweepstakes (referred to collectively as "Promotions") either through the Site or a third-party platform. Should you decide to participate in a Promotion, we will gather and retain the personal information you furnish in relation to your involvement in the Promotion. This may include, but is not limited to, your name, email address, date of birth, and/or phone number. The handling of such information will adhere to this Privacy Policy, unless explicitly specified otherwise in the official rules or guidelines of the Promotion, or in an alternative privacy policy governing the Promotion.
Information collected in relation to a promotion will be utilized for the administration of the promotion, including tasks such as notifying winners and distributing prizes. In accordance with applicable law, your information may also be employed by Aye Chic or the promotion sponsor for marketing purposes. Participating in the promotion may lead to the inclusion of your information in our mailing list and that of our promotional partners. Accepting a prize may, unless prohibited by law, necessitate your consent to publicly share certain information via the site, such as on a winner's page.
1.5 Data Collected Automatically via the Website.
We may collect personal information about you automatically while you use the Site. For instance, when accessing the Site via a computer, we will gather details such as your browser type and version, computer information, connection details, Internet Protocol (“IP”) address, and standard web log information. If you are using a mobile device, we may also determine the location of your device. If you prefer not to share your location details, you can adjust your mobile device’s location services settings. For guidance on modifying these settings, please reach out to your service provider or device manufacturer. Refer to section 2 below for more details on our automated processing of personal information.
1.6 Data Shared with SMS Marketing.
We prioritize the protection of your privacy and the information you choose to provide for our SMS marketing service. This data is utilized for sending text notifications related to your orders, including reminders for abandoned checkouts, text marketing promotions, and transactional messages. Additionally, we may request reviews from you through text messages.
Information provided for opting into text messaging, along with consent, will only be disclosed to messaging partners solely for the purpose of facilitating and operating our text messaging program.
Our site utilizes cookies to monitor the items added to your shopping cart, even if you abandon the checkout process. This data helps us decide the appropriate timing for sending SMS cart reminder messages.
1.7 Combination and automated information.
We may aggregate the data gathered from various services and devices, employing diverse technologies to process the information for the aforementioned purposes. As an illustration, automated systems analyze your account status and payment details to identify potentially unsafe and unsecured transactions. Additionally, automated systems evaluate the security of your account, offering suggestions to enhance its overall security.
2. Cookies and Other Tracking Technologies
We may utilize cookies, tags, and comparable technologies for the automatic gathering of information on our Services. These tracking technologies enable our technology partners to gather data, such as your computer's IP address, mobile device identifier, internet browser type, operating system, referral URLs, date/time stamps, pages viewed, and basic keyword tags. Cookies or tags are code snippets that facilitate the collection of information by our technology partners, encompassing your computer's IP address, mobile device identifier, internet browser type, operating system, referral URLs, date/time stamps, pages viewed, and simple keyword tags. Additionally, we employ web pixels to analyze usage patterns on our site.
3. How Your Personal Information is Utilized
We will utilize your personal information solely in accordance with the guidelines outlined in this Privacy Policy or as communicated to you prior to the initiation of such processing.
3.1 Provision of Services
Your personal information will be employed to furnish information or carry out services that you have specifically requested, including managing your requests as a registered user on our website. In instances where a third party is engaged to provide the information or execute the services, we will disclose the necessary information to ensure the fulfillment of the services by the third party. All third-party collaborators are bound by contractual obligations to safeguard your information, adhering to the terms outlined in this Privacy Policy.
3.2 Internal Usage
We utilize your personal information to advance our business objectives, which encompasses enhancing the content and functionality of our website. This involves analyzing how our website is utilized, the types of devices utilized, visitor metrics, and the sources of site traffic. Additionally, your information is employed to recognize returning visitors, ensuring awareness of whether surveys have been previously administered or, in cases where website content is undergoing testing, which version of the content was presented to you.
4. Sharing Your Personal Information
Apart from the necessity of sharing your personal information for you to utilize our Services, or as mandated or allowed by law, we refrain from disclosing personal information about you to non-affiliated third parties. The disclosure of your personal information may occur as outlined below.
4.1 Within Our Corporate Structure
AyeChic operates as part of a corporate organization encompassing multiple legal entities, business processes, management structures, and technical systems. To furnish you with the Services and fulfill actions based on your requests, AyeChic may share your personal information within this organizational framework.
For instance, we may internally share your personal information to facilitate payment processing.
4.2 Third-Party Involvement
We may share your personal information with third-party service providers acting on our behalf to aid in the operation of our Services. These service providers and vendors render support services such as credit card processing, website hosting, email and postal delivery, analytics services, survey and research administration, and network maintenance. These third parties are bound to use your data solely following our written instructions and are obligated to adhere to the information security measures we have established.
5. Your Entitlements
We take reasonable measures to ensure the accuracy, completeness, and currency of your personal information. You have the entitlement to access, rectify, or erase the personal information we collect, with certain exceptions. To safeguard the privacy and security of your personal data, we may request additional information to verify your identity and authorization to access such data. This process helps us locate and furnish you with the personal data we possess. In cases where applicable laws or regulations allow or mandate refusal to provide or delete certain personal information, we may comply with such legal requirements. Feel free to Contact Us to exercise your entitlements.
6. Data Retention
We will retain your personal information only for the duration necessary for the purposes outlined in this Privacy Policy. We will keep and use your personal information to the extent required to fulfill our legal obligations (e.g., retaining data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
If you communicate with us, such as through emails, this information is electronically stored in your account records. Customer service and other correspondence from AyeChic to you are also electronically retained. We keep these records to assess and enhance our customer service, as well as to investigate potential fraud and violations. As allowed by law, we may delete these records over time.
AyeChic will also retain usage data of the site and services for internal analysis purposes. Usage data is generally retained for a shorter duration, unless it serves to enhance security, improve site functionality, or is legally required to be retained for longer periods.
7. Contact Us
Should you have any questions or apprehensions about any details outlined in this Privacy Policy, please reach out to us via email at [email protected]. Alternatively, you can connect with us through Livechat on our website.
